RITUALS - AMSTERDAM COLLECTION / COMMISSIONED

The key visual of the campaign effortlessly blends the famous Dutch artwork, Vermeer’s “Het Melkmeisje”, with Rituals’ Amsterdam Collection. By combining classical art with modern luxury, the campaign honors tradition, indulgence, and the charm of Amsterdam.

This collection is a celebration of Rituals’ exclusive partnership with the famous Rijksmuseum in Amsterdam. Showcasing the timeless allure of Amsterdam combined with Dutch art and culture.

Set within the refined interiors of Huis van Loon, our scene captures the essence of Vermeer’s paintings with a contemporary twist that aligns seamlessly with Rituals. Integrating Delfts Blue, marble, brass, velvet, and tulips, we emphasize the connection between Vermeer’s artistry and Rituals and the Amsterdam Collection’s Dutch heritage.

To match the secondary and lifestyle images with the key visual we aimed to mimic the technique of Vermeer’s use of light and contrast: which is characterized by a soft, diffused glow that highlights the subjects and creates a serene ambiance.